Nothing is more enticing to the customer than a free trial of products or services genuinely interested in. The additional space could also make room for more extensive and more clear pictures in the postcard.ĭirect Mail PostCard Example #2: Free Trials Such an approach would make room for white space and avoid any unnecessary confusion for the customers. Furthermore, the postcard states explicitly that the recipient can only redeem one offer or coupon when ordering.Ī better approach would have been to only provide one coupon code in the postcard. One noticeable thing about the postcard above is that the postcard does seem a bit clustered together. In the meantime, if the recipient is already looking for a landscape service, then they are likely to take up the first service discount offer. However, most people do not tend to opt for a one-year plan straight away. One of the offers mentioned in the postcard is for a one-year service subscription. Here, both offers are relevant to the target audience. One of the first things we notice about the postcard is the two offers that together take up half the total area of the postcard. Discount on First ServiceĪ significant area of the postcard is used to showcase the discount offer for first-time buyers. So, the reader can judge whether or not your services are required for them (or for later) and decide to ditch or save your postcard. The postcard shown above highlights the services so that it can easily grab the user’s attention. Here, they have used a box format that clearly stands out. As you can see in the above example, they have specifically listed out their services. The recipient is unlikely to be aware of the services you offer as they may not have ever interacted with your brand. Furthermore, the article even explains how to rectify the mistakes in the given direct mail postcard examples and optimize them even further. The different types of postcards discussed here show you different ways to use or present a value proposition effectively. We hope to reveal what makes postcards an effective marketing tool by diving into the details of the different examples of direct mail postcards. We will further analyze what makes these examples of direct mail postcards successful.įor the direct mail postcards to succeed as a marketing tool you will need to go beyond the design or value proposition. Distinguishing the difference between a successful and unsuccessful direct mail postcard can make all the difference for your campaign.īy examining the examples listed in this article you can understand the finer details involved in creating a direct mail postcard. However, only a handful of them can deliver the desired results. There are several direct mail postcard examples you can find online. In addition to this, the marketing postcard examples you pick for reference must also have an enticing CTA that can push them to take the desired action. The direct mail postcard examples you include in your swipe file must be aesthetic and eye-catchy to grab the reader’s attention. Finding compelling direct mail postcard examples is also not easy as finding successful social media ads or emails. This limitation is especially noticeable when it comes to the space available. Postcards have some limitations compared to email marketing. So, it doesn’t matter where you get your inspiration from as long as your postcards are not plagiarized. For those of you who are not yet familiar with the term swipe file – it is anywhere copywriters store ideas.īy the end of the day, the purpose of postcard marketing is to generate a response from the target audience. The copywriters then save the inspiring postcards they find to a swipe file. Even professional copywriters have a habit of referring to different marketing postcard examples.
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